In industries built on culture as much as commerce, the right storyteller can shape how your brand is understood. Cannabis and psychedelics companies do not simply sell products. They communicate trust, purpose, and transformation. Choosing a journalist or podcast to represent your voice is not only a marketing decision. It is a reputational investment.
After more than a decade working in emerging industries, one lesson shows up consistently: visibility without credibility is noise. The journalists and podcasters you align with help determine whether your story is amplified, contextualized, or forgotten.
This guide offers a starting point, with examples of journalists and podcasts that regularly appear in cannabis and psychedelics conversations, along with ideas for how to decide who is right for you.
1. Look for Journalists Who Bring Curiosity and Context
The strongest cannabis and psychedelics reporters work as translators. They move between science, policy, business, and culture, and they help readers understand why the story matters. Before pitching anyone, ask: Who do they quote? How do they handle research and regulation? Do they raise real questions or repeat familiar talking points?
Below are some journalists who cover this space today. They are listed alphabetically by last name to keep the resource easy to scan rather than presented as a ranking.
Journalists
Jeremy Berke (Cultivated; formerly Business Insider) – Blends market data with human insight. Useful for executives shaping investor narratives.
Steve Bloom (CelebStoner, formerly High Times) – One of the long-standing voices of cannabis culture media. His coverage connects legacy history with the present.
Mattha Busby (Vice News, Men’s Health, The Guardian, Wired, DoubleBlind) – Brings a global, sociopolitical approach to drug policy and reform. Often cited by international organizations.
Danny Danko (High Times, Freedom Leaf) – A familiar horticultural voice, focused on cultivation, genetics, and the plant’s cultural history.
Ruby Deevoy ( …
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Author: Drew Tybus / High Times
