The cannabis industry has never been an easy place to build a business, but for some operators, the struggle has sharpened their vision and forced them into resilience. I recently sat down with Massachusetts-based founder Jason Reposa, who’s been carving out his lane in the edibles market with his Good Vibes line. What struck me most wasn’t just the product; it was Jason’s unflinching honesty about the hard mode that is cannabis entrepreneurship.
“I started the company because I had a medical issue,” Jason told me. “I needed to fix my body. I tried cannabis, and it worked really, really well. But I didn’t want to smoke it because I have kids at home. So I developed some non-combustible formulas that worked as fast, or almost as fast, as smoking it.”
That personal motivation led to the launch of their first formulas in 2022, and eventually the high-dose Good Vibes line, now a staple in Massachusetts dispensaries. “At our core, we believe if people feel good, they can do more good,” Jason said. “We’re really about that positivity in the world versus attacking other brands. We weren’t the first; we weren’t fueled by VC money. Instead, we came from a passionate side of getting a product on the market that I could stand behind. And we’re profitable, that’s a badge of honor in cannabis today.”
Playing Startup on Hard Mode
Ask Jason what resilience means in cannabis, and you’ll get a blunt answer. “You’re playing Startup in hard mode,” he said. “Banking’s harder. Finding a location is harder. If you mention cannabis to a real estate agent, the rent doubles, if not triples. Resiliency for us is about resourcefulness. Resourcefulness beats resources.”
That scrappy approach even applies to the …
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Author: Kyle Rosner / High Times
