A single stoner can stand in for all stoners. Within an environment centered around education, science, data, and health—that is, within a certain formality, thoroughness, and rigor—Weedy Won K is what is commonly known as “comic relief,” a comical flourish that alleviates the “tension” of the plot. For Educannabis, the 420 educational project led by the Mexican Luis Fer Alpha, Weedy Won K serves as an antagonist: “I represent the figure of the stoner, which could be any unseasoned stoner, like that irresponsible dopehead who needs a little educational guidance,” Weedy himself confesses to High Times.
The starting point for his content is basically being out of weed: a fertile ground for Weedy, since we’ve all been there at some point in our lives, without pot, without a single leaf to smoke. It’s that exact moment that Weedy captures to create his internet alchemy.
“Hacks are the most popular, many of which are ridiculously silly. So ridiculous, in fact, that you might say, ‘Dude, I’m not going to do this, it’s too stupid.’ That’s the humor behind the hacks: they end up being ridiculous but effective. Ultimately, if you apply them, they’ll work, no matter how silly they seem,” he assures.
In that sense, the first funny recommendation that went viral was, in fact, about something totally absurd: weed stems and what to do with them (instead of throwing them in the trash, by default). There, Weedy recommended not throwing them out, but storing them in a container, decarboxylating them, and then infusing them with butter. Today, that video has almost 1.5 million views.
And behind the character, there’s the man. Beneath that pop-rock persona, the flesh, bones, and mind of Pedro Daniel Cabrera Costeño, the creative director and digital strategist at Educannabis. …
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Author: Hernán Panessi / High Times
