As the brand expands and “The Marathon Continues,” Hussle’s team announced an upcoming documentary. High Times was invited to an advanced screening on the rooftop of their new store on Melrose.
The aptly-named documentary, The Marathon (Cultivation), explores the life of Nipsey Hussle, the entrepreneur. We get a deeper dive into how Nipsey and his older brother Blacc Sam built a million-dollar cannabis business from the ground up, and the challenges they faced during a time when selling weed was not as popular as it is now.
Guests trickled into an empty white building at a prime location near Melrose and La Brea. After folks took photos on the red carpet, they were led up the stairs to an intimate rooftop with white chairs lined up in front of a screen.
In true entrepreneurial fashion, The Marathon Clothing set up shop in a small store displaying the latest drops and iconic Crenshaw tee shirts. His platinum records hung behind the register and Puma shoes were perfectly lined up on shelves around the room.
Courtesy of Mark EscalanteDelicious hors d’oeuvres were served throughout the night and there were even two beautiful women lounging in a hot tub Jacuzzi to set the vibe.
As people mingled, Nipsey’s presence was strongly missed. His dad greeted friends, Sam said hi to familiar faces, and All Money In rappers like J Stone came to support the screening. Less than 100 people gathered for an exclusive look into this never before seen footage.
Puffs of smoke filled the air and the lights went down to signal people to take their seats. Sam then took the microphone and shared a few words about what the film would entail. “We’ve been in the marijuana business for a minute, illegally,” Sam said, “We always had our …
Author: Kimberly Quitzon / High Times