What happens when a rebel media empire, the world’s most trusted rolling paper, and the manufacturer helping iconic cannabis brands cross over to hemp come together? You get more than a product drop. You get a seismic shift in cannabis culture.
Few collaborations hit the cultural gut like this: High Times, RAW, and hhemp.co. The magazine that wrote the rebel narrative, the rolling paper that defines ritual, and the secret manufacturer behind many iconic brands, are scaling cannabis labels into hemp across 45,000‑plus doors. Together, they’re lighting the fuse on a turnkey product portfolio slated for Q4 2025, giving retailers a story‑rich line that spans terp‑saturated pre‑rolls, live‑resin vapes, and collectible merch.
Icon Credentials
Each brand brings its own legacy and loyal audience:
Founded in 1974, High Times helped shape the language of cannabis long before legalization became a headline. Now, under the stewardship of industry veteran Matt Stang, the magazine is reclaiming its independent spirit and doubling down on community-first initiatives: revived Cannabis Cups, investigative reporting, and strategic partnerships that honor the plant’s counterculture roots. “High Times doesn’t need reinvention, it needs re-ignition,” Stang says, “and partnering with RAW and hhemp.co lets us turn decades of editorial credibility into tangible change.”
If High Times documented the culture, RAW defined its rituals. Founder Josh Kesselman built RAW on unbleached paper that championed purity at a time when few smokers asked how their rolling papers were made. His mission, “uplifting the world and bringing all of us to the triple next level,” evolved into global philanthropy, sustainability programs, and a cult‑like fan base. In this alliance, RAW serves as the cultural litmus test: if it doesn’t feel authentic, it doesn’t ship. “A rolling paper’s job is to create a …
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Author: High Times / High Times
