Skyworld, a New York-based cannabis brand rooted in Indigenous tradition, has announced a partnership with the Last Prisoner Project (LPP), a nonprofit focused on freeing people incarcerated due to the War on Drugs and supporting them as they rebuild their lives. The collaboration, originally announced on January 6, 2026, is positioned as a public-facing campaign designed to raise awareness, mobilize support across the legal cannabis supply chain, and generate direct resources for Drug War survivors and their families.
The partnership operates under LPP’s Partners for Freedom program, which connects cannabis businesses with LPP’s work across legal intervention, advocacy, and reentry support. Skyworld is also inviting New York dispensaries to participate in LPP’s Roll It Up for Justice program, an initiative that enables retailers to offer customers an option to donate at checkout in support of LPP’s mission.
Skyworld’s announcement arrives at a moment when New York’s adult-use market continues to expand, while national conversations about cannabis justice remain unresolved. LPP has repeatedly emphasized that the shift toward legalization has not eliminated the harm created by decades of criminalization, especially for individuals and families still impacted by older enforcement regimes and sentencing practices. Skyworld’s stated objective is to make LPP’s mission more visible through a product-driven campaign that routes consumer attention and retailer participation toward direct support.
A Campaign Built Around a Flagship Cultivar
As part of the partnership, Skyworld is spotlighting a specific flower offering: White Apple Runtz, abbreviated as “WAR.” The cultivar is described by the brand as a hybrid indoor strain with a sensory profile built around crisp apple candy, creamy sweetness, and light tropical citrus. Skyworld lists a terpene profile totaling 3.5%. The brand frames the cultivar as a premium expression of its cultivation philosophy, emphasizing intention, compassion, and respect for the …
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Author: Kyle Rosner / High Times
