After a European rollout last year, Sensi Seeds and Death Row Records are bringing five exclusive strains to the U.S., giving American home growers their first shot at running seeds developed with Death Row’s lead grower, AK.
Snoop is bringing Death Row into the grow room.
After launching in Europe last year, the Death Row Records collaboration with Sensi Seeds is officially landing in the U.S., giving American home growers access to five exclusive strains for the first time: B-Funk, Dough Boy, Studio Candy, Caramel Pineapple and Cereal Killa.
For Snoop, the timing came down to making sure the project was solid before opening it up stateside.
“We’ve been building this the right way: getting the genetics dialed in, seeing how people rock with it overseas, and making sure it’s something I can stand on. Now it’s time to bring it home. The fans been ready, the growers been ready, so we’re ready to open it up and let the people grow what we grow,” he told High Times.
This is not just a celebrity cannabis tie-in or another branded jar. It is a seed drop meant for people who actually grow.
Snoop also framed the release as part of something bigger than merch.
“We’ve grown Death Row from a music label into a full lifestyle universe and this is a natural evolution of that. This isn’t just merch or a logo on a package… this is the DNA.”
The project was developed with AK, Death Row’s lead grower, and the idea, at least from his side, was pretty simple: build five strains that each bring something different to the garden.
“When developing these strains, we prioritized flavor, effect and yield,” AK told High Times.
That comes through in the …
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Author: Javier Hasse / High Times
