In industries built on culture as much as commerce, the right storyteller can shape how your brand is understood. Cannabis and psychedelics companies do not simply sell products. They communicate trust, purpose, and transformation. Choosing a journalist or podcast to represent your voice is not only a marketing decision. It is a reputational investment. After… Keep Reading
The cannabis and hemp industries are in a period of turbulence. Prices have compressed, regulations remain unpredictable, and consumers are becoming more discerning. Yet even in this uncertainty, one trend is clear. The fastest-growing product category is no longer loose flower but pre-rolls. For many consumers, the pre-roll has become the entry point to cannabis,… Keep Reading
The CEO of cannabis multistate operator Green Thumb Industries is pitching a merger between his company and Boston Beer Co., the manufacturer of the Samuel Adams family of brews. Green Thumb CEO Ben Kovler proposed the merger idea in a letter dated June 2 to Boston Beer chairman and founder Jim Koch, saying the move… Keep Reading
Medical cannabis is at odds with adult-use cannabis industries in most states where recreational cannabis is legal. This is also the case for New Jersey, where its medical cannabis program patient numbers have decreased significantly. According to a recent report published by the New Jersey Monitor, patients believe that the medical program isn’t being maintained.… Keep Reading
Cannabis is one of the world’s fastest-growing industries, currently worth $7.2 billion and projected to be valued at… Read More Author: Robyn Griggs Lawrence / High Times Keep Reading
