Cannabis has been moving through that underground-to-icon pipeline for decades. So when Patricia Field’s universe collides with a hemp-derived THC beverage on the eve of New York Fashion Week, it doesn’t feel provocative. It feels right on time.
This is, after all, the same creative force behind Sex and the City and The Devil Wears Prada. A stylist who turned fashion into narrative, rebellion into glamour, and excess into language long before any of it was considered respectable.
Highly Anticipated, the limited-edition capsule created with Black Market and four designers from Patricia Field’s orbit, doesn’t treat weed as a novelty or a trend. It treats it as part of the creative bloodstream that has always run through art, nightlife, and fashion. The difference now is visibility.
At the center of the project is a federally legal, hemp-derived Delta-9 THC beverage brand that rejects the idea of cannabis as either vice or gimmick. Built by a team with deep roots in cannabis culture, the brand blends bold design with carefully selected wellness-forward ingredients, positioning itself as a deliberate alternative to alcohol rather than a replacement for it.
Instead of claiming the spotlight, Black Market and the Patricia Field ARTFashion Gallery operate as facilitators, using the product not as a branding exercise, but as a canvas. Each designer was given space, resources, and autonomy to reinterpret the bottle through their own language, materials, and creative processes.
In an industry where collaborations often extract value from creatives without truly supporting them, Highly Anticipated flips the script. It’s not about borrowing edge or aesthetics, but about amplifying independent voices that already exist at the intersection of fashion, culture, and subversion, and letting them be seen on their own terms.
High (on) Fashion
Let’s get one thing straight: this …
Read More
Author: Natalia Kesselman / High Times
