On the industrial outskirts of Oakland, California, tucked among the timeworn facades of warehouses and workshops, there’s a building entrance so nondescript it defies capture by photography—not only would you never notice it if you walked right past it, you wouldn’t even be able to see it if you were looking directly at it. Security is a paramount concern for cannabis businesses operating in “The Town,” and thanks to a serendipitous quirk of forced perspective and pre-war architecture, would-be bandits would have an easier time robbing the Hogwarts Express. This is ideal for a business trying to prevent unwelcome visitors, but much less so for a visiting journalist with a faulty sense of direction and a penchant for getting stoned before big interviews.
In addition to being monstrously difficult to locate, once you step inside the building housing the corporate headquarters for James Loud Genetics, it gives the distinct impression of being—to quote Doctor Who—“bigger on the inside.” Blazing white, labyrinthine hallways with soaring ceilings (accented with large television monitors displaying high definition photos of different stages of the germination and tissue culture processes) connect to specialized, climate-controlled lab rooms, processing centers, and the plush lounge that serves as the studio for the James Loud Podcast.
The titular host of that podcast, James Loud, is the founder and primary breeder at James Loud Genetics, a cannabis brand with deep roots in the pre-legalization weed game.
Loud cracked his first seed in 1995, at the age of 14, and never looked back. Since then, he’s been exploring the bleeding edge of breeding techniques and technology, always staying true to his name and seeking the same Holy Grail—louder terps.
The son of an engineer, Loud’s process has always been rooted in experimentation and innovation, and in …
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Author: Greg Zeman / High Times
