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Light It Up: Why NORML Still Matters in the 21st Century

Let’s be real: cannabis culture in 2026 looks nothing like it did even a decade ago. Dispensaries are everywhere, billion-dollar brands are flooding the market, and hashtags about legalization are more common than reefer madness headlines. For many of us, lighting up feels normal.  But here’s the truth: normal didn’t just happen. It was fought… Keep Reading

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The Real Wacky Tobacky: Scientists Rewire Tobacco Plant to Make Psychedelics

The idea may sound strange: a tobacco plant producing compounds like psilocybin or DMT. Sounds strange, right? You’ve probably never heard of it. But beyond the initial shock, what’s happening in the labs is less about “blending worlds” and more about something much deeper: changing the way these substances are produced and, eventually, the way… Keep Reading

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He May Be the Only American Sent to Prison for the Pot Tax

The Cannabis Operator Prosecutors Got Like Al Capone In this first-person commentary, Ryan Richmond argues that after marijuana charges failed, federal authorities turned to tax law—specifically Section 280E—to win the conviction that sent him to prison. Editor’s note: This essay is a first-person opinion piece by Ryan Richmond. It reflects the author’s recollections, views, and… Keep Reading

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Censored Everywhere, Cinematic Anyway: The New Weed Ad Playbook

The best weed ads don’t feel like ads anymore. They feel like content built to survive the algorithm and earn the repost. A high-stakes poker table. One last infused drink. A fight that escalates into clean, choreographed chaos. That’s the premise of a new brand film from Pharos, built around Hollywood actor, filmmaker and stunt… Keep Reading

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In a Boom-and-Bust Industry, Jetty Extracts Played the Long Game

For a decade, cannabis brands expanded like tech startups. They were fast and loud, maybe overestimated, perhaps a bit unsustainable. New states opened, investors flooded in, and expansion became the metric of legitimacy. Jetty Extracts didn’t follow that script. While many California operators rushed to plant flags across the country, Jetty stayed home. The brand… Keep Reading

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