‘Star Wars’ Blue Milk Released from Multiple Brands Ahead of May the 4th

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“Babe, you OK? You barely touched your Star Wars blue milk.”  May the 4th is National Star Wars Day, and dairy companies are releasing blue milk inspired by an old mystery: the weird inclusion of the blue drink in the franchise’s first film. Kemps dairy and chocolate milk-maker TruMoo are among the brands launching limited…

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Lena Waithe Smokes First Drafts 

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There’s a lot to discuss with Lena Waithe. The multi-talented artist’s roster of projects and ventures runs deeper than extensive. The creator of The Chi, which is returning next month, continues to produce documentaries and award-winning dramas, including last year’s A Thousand and One. On top of all that, her imprint has teamed up with…

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Seth Rogen’s Holy Grail

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Token stoner, Houseplant co-founder, and resident relatable Funny Guy of Hollywood, Seth Rogen has crafted his entire personal brand around making people laugh and being high while doing it (mostly). From a weed deal gone wrong in Pineapple Express to a bong-toting burnout in The 40-Year-Old Virgin, Rogen is more often than not rolling up…

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Black Thought Gets Back to His Roots

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Black Thought was midway through another episode of The Tonight Show Starring Jimmy Fallon with his band The Roots, a typical Tuesday—at least for him. This time, Fallon was having him freestyle about various audience members for a segment called “Freestylin’ with The Roots.” He rapped off the cuff about a guy who was convinced…

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Cheech & Chong Celebrate First Film with Clothing Line Dropping 4/20 at Shoe Palace

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Represent the duo that started it all with 1978’s Up In Smoke, Cheech & Chong, with high-quality gear that grabs attention. In a collaboration just in time for the 4/20 holiday, Shoe Palace is partnering with Tommy Chong and Cheech Marin to launch a line of stunning T-shirts, shorts, and assorted apparel. The Shoe Palace…

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Cheech and Chong Become Newest Operators in Call of Duty

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Call of Duty (CoD) has stepped up its game once more with a few new 4/20-inspired content. This year, a cannabis-themed bundle and new operator skins that callback to two famous stoners: Cheech and Chong. The famous stoner duo can be purchased and usable in Call of Duty: Modern Warfare III, Warzone, and Warzone Mobile.…

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Worker Fired After Hanging His Own Painting Next to Warhols at Modern Art Museum in Germany

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At Munich, Germany’s Pinakothek der Moderne museum—one of Europe’s finest modern art galleries, showcasing the priceless works of Pablo Picasso, Salvador Dalí, Joan Miró, Keith Haring, Max Ernst, and so on—a mysterious painting hung alongside famous paintings by Andy Warhol for eight hours.  It was hours later by the time museum staff realized it was…

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Time’s Ticking for Criminal Justice Reform with Shinola’s Watch Release

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With an increasing focus on advocacy, luxury watchmaker Shinola is again raising awareness of inequities that plague the criminal justice system, particularly for people impacted by the criminalization of cannabis, many of whom remain behind bars. In 2020, the Detroit, Michigan-based brand introduced the Twenty After Four Detrola watch in collaboration with rapper and advocate…

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Turn Up the Terpenes With Living Soil

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Opening up jars of Moon Valley Cannabis is almost sickening. The aroma coming off of these buds is so strong it’s hard to take them in all at once. I’m gagging on pure terpenes after trying to sniff a few cultivars in the Moon Valley line-up: Modified Grape, Unicorn Runtz, Watermelon Zonkers, and their first…

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Xzibit Opens Bel Air’s Only Cannabis Retail Store with Support for Students

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The ritzy, upscale Los Angeles neighborhood Bel Air will welcome a new arrival: a cannabis store, run by rapper Xzibit, who proudly represents the West Coast. It’s the rapper’s latest foray into the cannabis sector after launching a cannabis-themed podcast and a cannabis brand Napalm. Xzibit’s West Coast Cannabis (XWCC) opened its doors last month…

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