Why More Equipment Won’t Fix Your Yield Problem
The head grower at a 100,000-square-foot facility was getting hammered over flat yields. Investors wanted “efficiency,” the CEO wanted a silver bullet, and everyone wanted a clean story to explain why the numbers would magically go up next quarter. Under that pressure, leadership did what struggling operations often do: they switched nutrients and bought a…
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In Praise of Slowness: Weed as a Countercultural Tool Against Hustle Culture
Time seems to go by so fast. In reality, it moves no faster—or slower—than ever, but there’s a very specific feeling, distinctive of these times: we are so immersed in routine and the constant repetition of activities that we end up operating on autopilot. Days seem to “fly by” because, by automatically repeating actions, our…
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Peace, Love, and Whole Plant: Woodstock Cannabis Delivers on the Brand’s 55-Year Legacy
Woodstock is one of those words that still carries heat. It’s the 1969 festival mythos, the long shadow it cast over American counterculture, and the way cannabis quietly threaded through that era’s music, politics, and refusal to play along. It’s also a real place—Woodstock, New York—where the vibe isn’t a slogan so much as a…
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Emotional Zombies: How Weed Can Teach Us to Feel (Again)
Never before in human history have we been exposed to so many sensory stimuli at once, and never, ever, have we felt so little. We live perpetually overloaded with screens, multitasking, demands for constant performance, and hyperproductivity. Thus, the mind remains permanently switched on, without the possibility of taking restorative breaks. And from so much…
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The Demonization of THC
The cannabis wellness conversation is hyper-focused on cannabinoids, when it should focus on how weed is grown. As science further enters the world of weed politics, THC, the cannabinoid that contains the psychoactive properties in cannabis, has become the villain. At the beginning of the War on Drugs, cannabis as a whole was the menace,…
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The Power 100: The Black Leaders Who Built Cannabis, Not Just the Ones You Know
As the cannabis industry professionalizes, consolidates, and globalizes, a basic question still goes unanswered far too often:Who built this space, and who paid the price before it became profitable? To mark Black History Month and its 10th anniversary, Minorities for Medical Marijuana (M4MM) has released its inaugural Power 100, recognizing 100 Black leaders whose work…
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416 Hits Bar Stray For the City’s Best Cocktail Experience
Editor’s Note: Last night 416 was hosted by Bar Stray for an amazing night. While this article is not about last night, it’s still about the overall awesomeness that is Bar Stray. Thanks Jillian, for making Bar Stray the #1 place for real cocktails! Bar Stray finds a way to combine upscale artsy with classic…
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4 Joints, 1 Lover, 6 Tunes: Songs for High Love
For those of you who forgot in your blunt induced haze, Valentine’s day is happening this month. And while a true stoner couple tends to block out the romantic traditions in favor of ganja induced comas, we’ve got a better plan. Our 416 series this week looks at 4 joints, 1 lover, and 6 tunes.…
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OCRC Looks For Pot Courier: Worst Job For Stoners
The Ontario Cannabis Retail Corporation (OCRC) is looking to hire a courier to make same-day pot deliveries. Companies are already bidding on the contract (worth and estimated $450,000), which is supposed to take effect March, 1st. But, for all you stoners out there who think this is the perfect job, stop right there! This would…
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Toronto’s Cannabis Retail Lottery Winners
Unless you’ve been in a stoned perma-haze this past month, you’ll know that the government of Ontario completed its lottery selection for retail cannabis licenses today. Toronto will see five cannabis shops open their doors this coming April, with an additional six in the GTA. Toronto Winners: Heather Conlon 398788 SEYEDARASH SEYEDAMERI 425239 Colin Campbell 399836…
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