The Wayans brothers’ new Scary Movie is leaning all the way into weed culture. There’s an official PAX vaporizer collab, a stoner parody series, a bong in the trailer, and a popcorn bucket shaped like a water pipe that the studio posted but nobody can confirm is actually for sale.
The Wayans are back, and so is Ghostface, and this time the whole thing is coated in resin. The new Scary Movie, in theaters June 5, is reuniting the original Core Four (Marlon Wayans, Shawn Wayans, Anna Faris and Regina Hall) for the first time since 2001, and Paramount’s marketing team has decided the way to sell a horror parody in 2026 is to aim it squarely at people who get high.
They’re not being subtle about it. The trailer features a bong and a jar of weed. There’s an official cannabis hardware collaboration. And there’s a piece of theater merch the studio posted that may or may not ever reach a concession stand, which is somehow the most on-brand thing about the entire campaign.
The PAX collab is real
The confirmed centerpiece is a team-up between PAX and Paramount Pictures: a limited-edition Scary Movie PAX Four, the same hardware as the brand’s flagship vaporizer, dressed in an onyx colorway with Scary Movie-inspired artwork and co-branded packaging. It’s a collectible aimed, in PAX’s own words, at “those who get elevated,” available while supplies last on pax.com.
PAX is also producing a four-part parody series called “Don’t Kill, Just Chill,” written by and starring comedian Justine Marino, that follows Ghostface and friends through what the brand describes as “absurdly chill scenarios” inspired by the franchise. A masked slasher who’d rather pack a bowl than chase a victim is a solid bit, and it’ …
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Author: Javier Hasse / High Times
