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The Drink in Your Hand Was Never Just a Drink

The new cannabis beverage boom isn’t really about replacing booze. It’s about replacing everything people lose when they stop drinking.  Nobody toasts with water. That’s not a complaint, it’s an observation about how deeply alcohol is woven into the rituals that hold our social lives together. The clinking glass. The round bought for the table.… Keep Reading

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Why Most Cannabis Brands Fail to Scale

Scaling cannabis production isn’t just about output. It’s about process, consistency, and building systems that actually hold up under pressure. In cannabis, scaling sounds simple: grow more, produce more, sell more. For a while, that works. Then it doesn’t. Most operators don’t hit a ceiling because of demand or even product quality. They hit it because… Keep Reading

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An Edibles Rotation Worth Keeping: Rare Cannabinoid Company Review

I try a lot of cannabis edibles. It’s my preferred format for the predictability, easy dosing, and because I love a little treat. Don’t get me wrong, nothing beats a perfectly rolled joint, but there’s something inherently more enjoyable to me in having edibles in my rotation.  A good edible should taste delicious (why would… Keep Reading

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I Was Wrong About the Hippies

It’s difficult to admit this—especially to the readers of High Times—but for most of my life, I flat-out hated the hippies. That’s curious, considering I grew up in the San Francisco Bay Area and, for a quarter of a century, have lived just three blocks from Golden Gate Park—ground zero for the very counterculture I… Keep Reading

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