Flowers & Terps and Universal Growing are joining forces in a move that blends flower credibility, cultivation culture, infrastructure and global ambition, an uncommon kind of partnership in South America’s cannabis industry.
Something unusual is happening in South American cannabis, and it starts in Argentina.
Flowers & Terps, a flower-driven brand with unmatched credibility in the local scene, has entered a new partnership with Universal Growing, a cannabis platform whose reach extends well beyond cultivation infrastructure. In a region where this kind of strategic alignment remains rare, the move feels like more than a business headline. It feels like a sign that parts of the industry are beginning to think bigger, sharper and with a longer view.
That matters.
South American cannabis has no shortage of talent, flavor, genetics, hustle or cultural depth. What it has often lacked is structure: the kind that helps turn a respected name into something scalable without sanding off the edges that made it matter in the first place. That is what makes this partnership stand out. At least on paper, it is not about replacing authenticity with polish. It is about seeing whether authenticity and scale can finally pull in the same direction.
To understand why this lands the way it does in Argentina, it helps to know who is involved.
Flowers & Terps is not some startup assembled in a boardroom. It is the project of Juan Mauro La Monica, better known in the scene as Mau or “Maula,” a cultivator and selector whose name carries real weight among people who care about flower. In Argentina’s cannabis world, he is known less as a businessman chasing a trend than as someone who built his reputation the slower way: through taste, genetics, consistency and a recognizable point of view. In other words, …
Read More
Author: Javier Hasse / High Times
