Part of what makes competing in today’s legal landscape so difficult is that it takes far more than just a quality product to attract consumers. While back in the medical days, many cultivators weren’t even branding their stuff, let alone designing flashy packaging, today, it’s essential for any producer who wants to see their consumer again, let alone generate any consistency.
With major grows driving down the price per pound lower with every harvest, cultivators’ only hope to compete against the money guys is to develop a brand that will generate name recognition. One that the consumers come in and ask for, not just buy because it’s available. While there are many brands that have figured out how to generate a cult following that builds demand for their products even in states still facing prohibition, few are as tapped in as Seven Leaves.
You might not guess it, since you can find knock-offs of their mylars in just about any head shop across the country, but Seven Leaves wasn’t always the visibly hyphy brand it is today. In fact, while they’ve been cultivating stand-out flower since 2008, it wasn’t until the end of 2017 that the brand got its modern facelift. This facelift, as well as the curation of many of the strains the market is currently fiending for, like Zruntz for example, is thanks in no small part to the efforts of Sami Bundlez.
Meet Sami
Originally from Yonkers, but having moved to Sacramento at a very young age, Sami’s been running the plant since he was just a boy. Having gotten caught with weed for the first time in 1995, the year before the medicinal legalization of the plant, Sami fondly remembers the experience.
“I got caught with weed at school—a shitload …
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Author: Jon Cappetta / High Times
