“It’s about the people.”
Elite Cultivation, headquartered in Wynnewood, Oklahoma, is more than a medicinal marijuana distributor, it’s an extension of the Elite culture carefully curated by founder and owner Richard Freeman.
Freeman, an Oklahoma native, owns and operates five different companies including Elite Motorsports, which, in addition to providing race teams with the best motorcoaches, trailers, truck and trailer combinations, race cars and equipment in the industry, also fields the largest drag racing team in the National Hot Rod Association (NHRA) with drivers like six-time world champions Erica Enders and Jeg Coughlin Jr.
“He’s a bells and whistles guy, you can see it in everything he does,” said Brian Lane, General Manager at Elite Cultivation. “The vision was Richard’s. He saw a creative business opportunity to break into the marijuana industry early in the legalization process in Oklahoma. He’s a businessman, he knows a good opportunity when it presents itself.”
When Freeman approached Lane, he had been a regional sales manager at Anheuser-Busch for over 25 years and was able to bring his experience to Elite Cultivation.
“I was open to a change, and I knew some of the other quality people Richard was talking about bringing into the fold, he was building an all-star group,” Lane said.
Included in that all-star group along with Lane is Jamie Hairston whose official title is Chief Financial Officer, though she admits she wears many hats.
“I was working in logistics when Richard first came to me about working for him. It was in the middle of COVID. He told me he wanted me to come run the cultivation business,” Hairston said. “I had to admit to him that I didn’t know anything about keeping books or human resources. Richard had confidence in me that I could …
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Author: Author / High Times
