If you’ve been paying attention to the top-shelf landscape over the past few years, it seems the largest problem plaguing our industry today is consistency. Sure, you can pop off a new cultivar and make some noise for a little while, but maintaining the pressure is difficult, and very few players have managed to stay on top for even a season, let alone a full year. You need to have all your t’s crossed, and your i’s dotted, all the time. While there are more competitors joining the game every day, none can touch the bar that The Ten Co. keeps pushing higher.
The Ten Co.—formerly Team 10 Extracts and the purveyors of the hyper-viral Zushi brand— have proven that maintaining relevance in this space isn’t impossible, it just takes hard work. And, given the tear Ten’s been on, the rest of the market should be taking notes.
While both The Ten Co. and Zushi brands have been increasing in popularity and notoriety over the past few years, thanks primarily to the strength of Staks’s cultivar curation, in 2023 the brand exploded to a new height not just for themselves, but for the industry. Hosting two of arguably the biggest brand activations our culture has seen, in two of the biggest markets in America (New York City and Los Angeles), the brand has amassed such a demand that they’re now able to pop in to your city and make more money selling merch than most are able to selling their top shelf.
Before we get into the details of what they’re doing, and where they’re headed, let’s go back to the beginning.
High Times Magazine, December 2023
The Origin
Founded by Staks in 2011 (or ’12), Team Ten’s origin began far from California, …
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Author: Jon Cappetta / High Times
