Hip-hop legend and fashion icon Lil’ Kim is the latest celebrity to enter the cannabis fray. Partnering with California pot brand superbad inc. and tech platform CampNova, the Brooklyn native joins the marketplace and a growing list of celebrity brands aiming to stake their claim in the booming cannabis game.
In addition to personal market success, Lil’ Kim and her business partners hope to inspire more Black and female entrepreneurs to join the industry as business leaders.
She spoke with High Times at the 2021 MJBizCon in Las Vegas, where all involved parties made the media rounds on its final day. Joined by superbad CEO Carlos Dew, Lil’ Kim said that the partnership comes after a lengthy but necessary process that involved market watching and a good deal of R&D from the Queen Bee.
“We’d go back and forth throughout the years,” reported Dew, adding that they decided now was the time to move forward, with legislation and market developments trending upward.
Lil’ Kim, a 2017 headliner at the High Times Canada Cannabis Cup, agreed with Dew. The self-described hustler added that pot had always been a market she wanted to enter. She stated that other brands had approached her over the years, but she never felt ready to make a move on any opportunity.
“I’ve been doing my homework and research on it,” said the artist and enthusiast.
She elaborated on why now was the time to get involved. “It’s the way of the world right now,” asking rhetorically, “Why not?”
Product quality was just as important. Wanting to live up to the quality cannabis she’s been exposed to in Brooklyn and beyond, Kim said that the product had to be of the highest quality.
“I’m surrounded by cannabis smokers—everyone around me,” she …
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Author: Andrew Ward / High Times
