Michigan has overtaken California as the largest cannabis market in the U.S., at least in terms of sales volume, according to data collected by multiple market intelligence firms. Both firms show Michigan surpassing California over the winter in cannabis product units sold.
Sales volume is the total number of units sold by a business over a specific period of time, such as units sold in a month, quarter, or year. A “unit” can mean several different things but in this case, it refers to a single or multipack cannabis item that is purchased, big or small.
But this is in terms of units, and California is still a larger cannabis market than Michigan in terms of dollars sold—by billions of dollars. California sold $5.1 billion in adult-use cannabis products in 2023, while Michigan sold about $3 billion in adult-use cannabis products.
Prices for cannabis products are much cheaper in Michigan compared with California due to recent oversupply issues in the Great Lakes State. That means that even if consumers buy more products in Michigan, the total amount they spend is less than what they’re paying in California.
Detroit Free Press reports that since December 2022, Michigan has sold more total grams of flower and units of other cannabis products, called equivalent unit sales, in both the adult-use and medical cannabis markets compared with California, according to data collected by BDSA, a cannabis market intelligence firm that tracks sales via point-of-sale data from a panel of participating cannabis retailers.
But it’s not just BDSA making these claims: Headset, another cannabis market intelligence firm that’s recognized in the cannabis community, compiled data showing that Michigan sold more units than California. Headset defines units as a single item that a customer buys, such as a pre-rolled joint, a multipack of pre-rolled joints, …
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Author: Benjamin M. Adams / High Times
