Rap music and cannabis are a marriage crafted in heaven, or hell depending on where your God lines up on the whole “getting high” thing.
With the uprising of recreational cannabis has come a plethora of celebrity strain releases. Some of them were obvious marketing ploys with no real foresight or follow through when it came to the actual weed being sold. Some of these collaborations, however, have been met with overwhelming positivity when it comes to the community response. If anyone remembers the Tenco Pink Zushi collab with Coi Leray, or the Knockout OG release from Mike Tyson’s brand, the general consensus on both was that it was fire flower with a big name behind it to fuel sales. In other words, when done correctly, celebrity rec weed can be a win-win for everybody involved.
Rick Ross, the rapper and millionaire teamed up with a Los Angeles-based brand called High Tolerance to bring his own line of celebrity flower to market. High Times had the opportunity to catch up with the boss himself and the High Tolerance guys to find out more about this collaboration and the strains they released, some of which also include collaborations with fellow rappers Jim Jones and Rich the Kid.
High Times: What has cannabis done for you, your life, your career as a rapper?
Rick Ross: Cannabis has helped me create the music because it’s always put me in the zone.
High Times: What does your strain, Collins Ave, make you feel like?
Rick Ross: It makes me feel like a Boss. It’s very uplifting, gets my vibes right. It gets me in the place I like.
High Times: What does it taste like?
Rick Ross: Real sweet, gassy. It’s the finest flower.
High Times: How do you like …
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Author: Patrick Maravelias / High Times
