Sticker Farmer pushes uniqueness. The branding and marketing company doesn’t want to make a copy of a copy. Founder Ben Pechetti, who’s been smoking and making art since he was a teen, has always done things his own way; his journey and his company is nothing if not unique.
The artist and businessman’s career started with a school assignment and a High Times magazine. “My first weed brand I made, I made a collage from a High Times magazine when I was 16 years old,” he recalled. “I printed this on a t-shirt. I spelled out the words ‘gone crazy,’ ransom style. I built my first weed company in 1996 out of a High Times magazine. Yeah, the whole fucking brand off of it. It leads to where I’m at, which is doing over $5 million a year in weed branding and now moving into a whole other space with NFT.”
Courtesy of Sticker Farmer
Pechetti’s first product, the weed t-shirt, began as a school assignment. It wasn’t well-received by a teacher, but it was by everyone else. “I got the nastiest letter from my art teacher,” he shared. “The letter said, ‘If you’re going to choose to make this your focus, it’s going to be hard to be successful.’ The next assignment she gives us is a silkscreen shirt. Again, I came back with my weed project. I printed one shirt. I walked out of class that day, and everyone had to have that shirt. I already had a little crew of dudes I was running with, artists or rappers or little businessmen, hustlers. The t-shirt ends up evolving into a sweatshirt. I got 100 kids, parents writing me a $4 check to pre-order the hoodie.”
Courtesy of Sticker FarmerFor the next few years, Pechetti continued …
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Author: Jack Giroux / High Times
