As younger consumers rethink their relationship with alcohol, retailers like SWADE Cannabis are betting cannabis can build its own place in sports culture, starting with the watch party. When the FIFA World Cup arrived in Kansas City this summer, it brought the kind of energy the tournament always generates. Bars opened early, fans in matching… Keep Reading
As a federal ban nears, alcohol industry power players are pushing to keep hemp THC beverages alive through a regulatory system they already know well. Big Alcohol has spent years watching hemp THC beverages eat into its territory. Now that a federal crackdown is on the horizon, the industry is not asking Congress to leave… Keep Reading
