Burna Boy turned down $5 million to keep smoking. He launched his own cannabis brand while his country still criminalizes the plant. His biggest song has “I need igbo and shayo” as its hook. Now he’s singing the World Cup anthem with Shakira. Here’s who he actually is. On May 15, 2026, Burna Boy and… Keep Reading
By Eric Offenberger via Cannabis Confidential 69% of cannabis consumers have no brand preference. 18% say brand influences their purchase at all. The durable competitive moat in this business is not the brand on the package. It is the licensed retail door through which that package reaches the consumer. Editor’s note: Eric Offenberger is the… Keep Reading
The artist is entering cannabis as co-founder and brand ambassador of Young Gong, a new venture with Dr. Sha-Ron Pierre-Kovler’s Glenmere Farms Enterprises. YG Marley is entering the cannabis business. The artist is launching Young Gong, a new cannabis brand created with Glenmere Farms Enterprises, the New York-based company led by biomedical scientist Dr. Sha-Ron… Keep Reading
There’s a new kind of cannabis brand emerging—one that doesn’t lean on tired stereotypes or nostalgia to sell you a dream. It’s sharper than that. More intentional. Built for people who don’t just smoke weed—they do something with it. Hypno Seedsis stepping into that space with a clear point of view: cannabis isn’t about checking… Keep Reading
