Cheech Marin Is Talking to Sandwiches in a Jimmy John’s Ad. Cannabis Culture Has Officially Gone Mainstream.
Jimmy John’s Dream Rotation campaign doesn’t wink at cannabis culture. It hires Cheech Marin, lets him argue with a sandwich and makes Kal Penn’s ideal 4/20 a gym session and a book. The wall is down. Cheech Marin is sitting, holding a sandwich. He looks at it the way a man looks at something he… Keep Reading