If you’ve been paying attention to the top-shelf landscape over the past few years, it seems the largest problem plaguing our industry today is consistency. Sure, you can pop off a new cultivar and make some noise for a little while, but maintaining the pressure is difficult, and very few players have managed to stay… Keep Reading
There are a ton of brands in the modern cannabis landscape, but few of these players truly understand what being a brand really means. There’s a lot more to it than just coming up with a catchy name and logo. Even worse, it seems like in today’s market even fewer make their consumers the actual… Keep Reading
Part of what makes competing in today’s legal landscape so difficult is that it takes far more than just a quality product to attract consumers. While back in the medical days, many cultivators weren’t even branding their stuff, let alone designing flashy packaging, today, it’s essential for any producer who wants to see their consumer… Keep Reading
