You can spot a real brand in the wild. It walks into a room before the founder does. You see the logo on a skateboard, a guitar case, the back of someone’s neck. That’s the test. If people wouldn’t tattoo your brand on their skin, maybe it’s not a brand. Maybe it’s just merch. Josh… Keep Reading
The photo was unforgettable: Mark Schulze seated cross-legged on our living room floor, surrounded by hundreds of “classic” cannabis buds mostly from the 1970s and 80s, sealed in plastic baggies. When San Diego Magazine devoted the final page of its April 2024 issue to the image for its Sacred Spaces feature, it offered readers a… Keep Reading
You can spot a real brand in the wild. It walks into a room before the founder does. You see the logo on a skateboard, a guitar case, the back of someone’s neck. That’s the test. If people wouldn’t tattoo your brand on their skin, maybe it’s not a brand. Maybe it’s just merch. Josh… Keep Reading
Lisbon, October 2025. The room fell silent when Dr. Vasco Bettencourt, director at INFARMED’s Licensing Unit, took the stage. He knew what awaited him: a hall packed with growers, exporters, and pharmaceutical operators anxious for answers after months of raids, suspended licenses, and delayed export permits. “We’re improving the system,” he said, pausing between lines… Keep Reading
Walk into any grow room, and it is easy to be drawn to the topic of lights, systems, nutrients, or genetics. But say the word microbiome, and suddenly the conversation shifts into big words and a bit of mystery. Some growers swear by living soil, others prefer rock wool or coco. Yet if you’ve ever… Keep Reading
If you’ve ever passed a living room with a giant bag of vapor being passed around, you already know the legend of Storz & Bickel. The German engineering duo didn’t just build a better way to consume cannabis; they helped redefine the ritual. From the Volcano to today’s newest release, the VEAZY, S&B’s story blends… Keep Reading
A TV spits out cathode rays. Weed smoke permeates every inch of the room. We ought to light a candle to The Simpsons -and to South Park and Family Guy, too. Credit where credit’s due: they smuggled in a blend of satirical, zesty, provocative themes. At this point, it’s nothing new, but cartoons are no… Keep Reading
Within the Sense grow room, Cultivation Manager Rob King slides up along the wall in order not to brush up against the buds. It’s a tight space and reminds me of cultivation facilities I visited before California’s transition to the adult-use marketplace in 2018. That’s not coincidental. This grow, centrally located downtown in one of… Keep Reading
