Eaze and a former NBA athlete are joining together to launch Ginger Commerce, a brand-new platform.
Two Eaze co-founders and a former NBA athlete are partnering together to create a direct-to-consumer (DTC) service called Ginger Commerce.
Ginger Commerce seeks to change the usual way consumers purchase cannabis products by allowing brands to be able to directly communicate with consumers. The company’s thought behind this approach is to “disrupt” the reigning loyalty of certain popular brands, and give other brands a chance to grow and connect with customers. Any brand on Ginger Commerce is given complete control over “customer experience, customer engagement, sales promotions, pricing and more.”
CEO and Founder of Ginger Commerce Roie Edery is a cannabis tech pioneer with years of experience in the industry. He’s the co-founder of well-known cannabis delivery company Eaze, where he held a position as the lead of product and operations.
“Our purpose-built solution with Ginger is a disruptive approach for both consumers and brands alike,” he said in a press release. “Ginger opens the door to better pricing, better offers and more convenient ways for consumers to engage and receive their cannabis. With us, brands have the ability to directly communicate with and market to its customers. What does that mean? Unearthing their brand loyalists and creating new ones.”
Edery is working alongside longtime partner Aleksey Klempner, the co-founder and CTO of Ginger Commerce. Together, they’ve worked on a total of four companies in the last 10 years. Aside from Ginger Commerce, the duo has partnered up with Eaze (Klempner was also a co-founder of the company, as well as former head of engineering), Wayv (an online B2B service) and CLICK, an oral cannabis spray.
Klempner has high hopes that Ginger Commerce will help diversify cannabis products in California and …
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Author: jamie / High Times
