Proper Doinks, the connoisseur-driven platform behind the Proper Smoke League and High Rollers bracket, is teaming up with High Times for a series of collaborations including future Cannabis Cup activations.
Proper Doinks did not become influential by being loud. It became influential by being precise.
What started as two neighbors in Northern California smoking together and arguing over whose weed actually smoked better has grown into one of the most demanding connoisseur platforms in cannabis. Not because it hands out trophies, but because it removes excuses.
Now, that culture of standards is finding a larger stage through High Times.
Proper Doinks will collaborate with High Times across a series of upcoming projects, including competitive formats and activations tied to future Cannabis Cup events.
This is not a rebrand. It is an alignment.
Smoke as performance, not opinion
Proper Doinks is built around a simple but unforgiving idea: if you want to judge weed, you first have to control how it is smoked.
Fine grind. Proper glass tip. Tight roll. Short pulls. Don’t ash.
That obsession started with a single session, the one that rewired Adam Pain’s definition of quality.
“For years, before I met Paul, I thought I was a connoisseur,” Pain recalls. “I genuinely thought I understood weed. Then we smoked side by side. What I thought was fire, next to what he had… it wasn’t even close. I couldn’t look at weed the same after that.”
Those details are not aesthetic choices. They are guardrails. Without them, even good weed can smoke badly. Harshness creeps in. Flavor disappears. The experience stops telling the truth.
That realization became the foundation of the Proper Smoke League. By standardizing the roll and the conditions, the platform forces the weed to stand on its own. Bad weed can …
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Author: Javier Hasse / High Times
