Businesses often come and go in the ever-changing cannabis industry, but Big Pete’s Treats has maintained success through its 14 years of operation. Founded in Santa Cruz, California in 2009, Big Pete’s Treats is a family-run business led by Pete Feurtado (aka “Big Pete”), his son, CEO Pete Feurtado Jr. (aka “Little Pete”), and daughter, Vice President of Sales Kate Feurtado. What started out as a humble kitchen endeavor has expanded to a multi-state infused edibles operation. Now over a decade since its inception, the founders behind Big Pete’s Treats have developed more than 10 infused cookie varieties using their full-spectrum cannabis butter while continuing to lead the edibles industry.
Over a Decade of Dedication
It all began in 2009 when Big Pete attended Oaksterdam University, a vocational school based in Oakland, California that includes a curriculum covering everything from cultivation, business, and policy within the cannabis industry. For Big Pete’s final project, he was asked to create a cannabis business plan, which eventually became the rough draft for Big Pete’s Treats. Around the same time, Big Pete’s son Pete Jr. graduated from a different college, and the serendipitous timing allowed them to work together and bake edibles at home. In January 2010, they sold their first batch of cookies, and they’ve been churning out cannabis butter and baking cookies ever since.
Pete Feurtado stirs in the magic.
“We started as stoners, right? And we’re into business. But it started as us just being part of that cannabis community,” Pete Jr. says. “And so we live it and breathe it. It’s our life. This business is more of our life. This is what we do and it’s our lifestyle, you know?”
With over a decade of success, the Big Pete’s Treats product line has …
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Author: Ashley Kern / High Times
