With cannabis use and cultivation becoming more mainstream, both legally and culturally, it’s no surprise that more artists and musicians are joining the industry. One of the latest rappers to venture into the business side of cannabis as an entrepreneur is Dave East, the Harlem-based rapper and actor, who has launched his cannabis company, East Co.
East began his career in rap music and entered the scene around 2010, and since then has released 15 mixtapes and three albums, one with Styles P, and one with Harry Fraud. East was signed to Nas’ record company Mass Appeal, and has worked with everyone from Wiz Khalifa to Snoop Dogg, B-Real, Berner, Mac Miller, Chris Brown, and many others in the hip-hop music scene.
East is also an actor, and has appeared on such shows as Dave and Ridiculousness, as well as most recently playing Method Man, in the Hulu series Wu Tang: An American Saga, a drama series based on the legendary hip-hop icons.
East took time recently from one of his West Coast visits, while at a Lemonnade cannabis store in Van Nuys, to chat with High Times about his new music and acting endeavors, his excitement for his legal cannabis business, his previous legal troubles with cannabis, and his love of OG Kush.
“I always wanted to do this, it was always in the back of my mind, but I was just waiting for them to legalize it,” East said. “I linked up with my bro Steve Lobel from Weed Working Studios, and created my own Strain, East Co. OG. We put together something that I wanted to smoke. It’s the flower that I like. I get a lot of different weed from a lot of different people, and finally I just realized I need to come up with …
Author: Alex Distefano / High Times