Randy Simmen is the head designer and Desmond Chan is the creative director for SevenPoint. Right now, they’re bringing their creative eyes back to Illinois, where they brought to life 50 Sunnyside storefronts along with Cresco Labs. Together, Chan and Simmen find creative solutions within any county’s different, sometimes ridiculous rules and regulations about what dispensaries can and can’t do.
Recently, the duo told us how they work with companies to not let restrictions hamstring creativity, as well as their incredible work on the Grateful Dead-themed Scarlet Fire Cannabis Co.
High Times: How did everything with SevenPoint Interiors begin?
Randy: To take a step back, our parent company is called Visual Elements. The primary focus there is high-end retail manufacturing. So we build stores for clients like Nordstrom, Coach, Louis Vuitton, Kate Spade, Hermes, right? My dad actually started the business, and he’s been doing it for 30-plus years. And we started Visual Elements, I think, in 2010. I guess over the years I’ve been working for my dad since I was a teenager. Des and I have been friends for a really long time and we have this amazing manufacturing facility, so we thought, how do we utilize it to do something a little bit more creative and a little bit more direct-to-consumer facing? So that’s when we started the COFO brand, which was targeted to highlight emerging designers locally in Toronto.
With the cannabis side, SevenPoint Interiors started in 2017. With the legalization federally in Canada, it became legal all at once and we wanted to be able to offer our design and manufacturing services to that industry. But understanding that the customers are not our typical… They don’t have retail experience. They don’t necessarily know what it is to operate a retail …
Author: Jack Giroux / High Times