Designers Hayley Dineen and Lana Van Brunt of Sackville & Co. and Sackville Studios bonded over their shared frustration at the lack of what they referred to as “design-forward cannabis products” to fit their personal styles.
“We were tired of seeing lackluster cannabis products and merchandise with little in the way of design,” Dineen shared. “We wanted to use items we could proudly display, not hide away as if it were wrong. We collectively feel that raising the bar in design within the industry will also help change the negative stigma behind this plant that we love and respect for its positive benefits.”
Dineen’s creative background includes studying fashion design at the highly selective Central Saint Martins, part of the University of the Arts London in the UK.
Through Central Saint Martins, she worked on a collaboration with Vivienne Westwood and the United Nations’ ethical fashion initiative, going on to design for high-end brands including Yeezy and OVO.
“Crafting offers the biggest employment opportunity for women, globally,” Dineen explained. “Fair trade for luxury items with no middle-man to drain profits is important for their survival. I loved working on this project, because so many designers and manufacturers from the UK stepped up to help.”
Van Brunt’s marketing and branding expertise came from stints as a Director at both VICE and ATTN: media groups.
With years between them in high-end product development, they began ruminating on cannabis branding they’d feel proud to be a part of, with high-profile collaborations at the core of its model.
As noted at the top of its website, “We are a multidisciplinary cannabis design and production studio created by women who like to smoke weed.” The concept is simple enough, but in reality, Sackville Studios is the first female-run studio to build out …
Author: Sharon Letts / High Times