Russell Peters Joins the Psychedelic Renaissance

in Culture

NWA may have mentioned something about not getting high on your own supply in the song Dopeman, but when you’re the chief creative officer (CCO) of Red Light Holland, a brand of magic truffles, all late ’80s rap song advice goes out the window. 

Red Light Holland is an Ontario, Canada-based psilocybin truffle company that produces and sells magic truffles on the Dutch market. While the Netherlands banned the sale of hallucinogenic mushrooms in 2007, many smartshops still sell magic truffles. Both contain the active psychedelic component, psilocybin, but grow differently. Magic truffles grow underground, and mushrooms grow above ground. 

When CEO and former broadcaster Todd Shapiro started Red Light Holland, he assembled a knowledgeable team. This included a wild card, his comedy veteran friend Russell Peters. When he joined the team, Peters had not tried microdosing with psilocybin truffles before. Apparently, instead of partaking in psychedelics, Russell was busy putting out comedy specials, touring his punchy observational stand-up worldwide, acting, and winning countless awards like a Peabody and an International Emmy for the documentary series Hip-Hop Evolution, which he co-produced, and was named Canadian Comedy Person of the Year. No biggie. When Peters stepped into his role at Red Light Holland as CCO, he soon realized there was no time like the present and became a client of the psychedelic experience.

Courtesy High Times

High Times: How did you and Todd hook up for Red Light Holland?

Russell Peters: Todd Shapiro is a friend that I’ve known for a while from when he did radio. I’d do radio with him when I could, and we just kept in touch. He asked if I wanted to get involved, and I told him I didn’t know much about it all. I really never looked into it because I …

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Author: Ali Lerman / High Times

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