Seth Rogen recently invited Architectural Digest to present a tour of the Houseplant headquarters’ interior décor and operations. Architectural Digest often explores the personal living spaces of celebrities, such as Cara Delevingne, Serena Williams, Chelsea Handler, Neil Patrick Harris, and Binging with Babish, to name a few.
Architectural Digest’s tour of Houseplant, which went live on April 27, is a little different. It explores the décor both as a home, as well as a business space. Houseplant was founded in 2019 by Rogen and his business partner, Evan Goldberg. Originally they partnered with Canopy Growth Corp. to operate exclusively in Canada, but have since moved to operate out of California instead, as of 2021.
The brand sells a line of cannabis that is currently only available in California, but also offers a variety of unique and modern home décor items such as ashtrays, lighters, and even a lighter caddy in the shape of Rogen’s dog, a Cavalier King Charles named Zelda.
Houseplant’s headquarters is located in a 1918 bungalow in Los Angeles. Architectural Digest describes it as “Mid-century-modern-inspired furniture creates a cozy but streamlined aesthetic.”
“I’ll be honest, we did not set out to base Houseplant out of a house, which is, as I say it, it was something you would assume we would’ve wanted from the get-go,” Rogen told Architectural Digest. “We created a weed and home goods company called Houseplant, and we needed somewhere to base our operations out of, kind of like a workspace for people to come hang out. We talk about our products a lot; a lot of our products are home goods, so we found being able to, like, see them in a home-type setting was invaluable.”
Rogen described his motivations for the Houseplant brand, which are reflected in the many products that …
Author: Nicole Potter / High Times