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I Followed a Secret Shopper Into Dispensaries. Here’s What They Don’t Want You to See.

Dispensaries and cannabis brands are increasingly borrowing a page from mainstream retail by using secret shoppers to evaluate the in-store experience. Secret shoppers enter a store like any other customer, make a purchase, and observe how staff perform, without employees knowing they’re being evaluated. Cannabis dispensaries are a bit different from other retail environments. Products… Keep Reading

Posted on in Culture

In a Boom-and-Bust Industry, Jetty Extracts Played the Long Game

For a decade, cannabis brands expanded like tech startups. They were fast and loud, maybe overestimated, perhaps a bit unsustainable. New states opened, investors flooded in, and expansion became the metric of legitimacy. Jetty Extracts didn’t follow that script. While many California operators rushed to plant flags across the country, Jetty stayed home. The brand… Keep Reading

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