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consumers

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Defense Wins Championships: Why Distribution (Not Branding) Will Determine Who Survives the Cannabis Shakeout

By Eric Offenberger via Cannabis Confidential 69% of cannabis consumers have no brand preference. 18% say brand influences their purchase at all. The durable competitive moat in this business is not the brand on the package. It is the licensed retail door through which that package reaches the consumer. Editor’s note: Eric Offenberger is the… Keep Reading

Posted on in Culture

The THC Arms Race Is Starting To Look Stupid, New Harris Poll Finds

A new survey commissioned by Royal Queen Seeds found cannabis consumers are deeply concerned about pesticides, broadly supportive of home grow and increasingly willing to choose cleaner weed over stronger weed. The weed industry has spent years training people to chase one thing: higher THC. That pitch may be getting old. A new Harris Poll… Keep Reading

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