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Eric

Posted on in Culture

Cannabis Doesn’t Have a Marketing Problem: The Pitch Has Been Amiss From The Start

Opinion / Guest Column The following is an opinion piece by Eric Offenberger, CEO of multistate cannabis operator Vext Science. The views are the author’s own and do not reflect High Times’ reporting. It originally appeared in Cannabis Confidential, Todd Harrison’s Substack, where Offenberger is a guest contributor, and is republished with permission. An MSO… Keep Reading

Posted on in Culture

Defense Wins Championships: Why Distribution (Not Branding) Will Determine Who Survives the Cannabis Shakeout

By Eric Offenberger via Cannabis Confidential 69% of cannabis consumers have no brand preference. 18% say brand influences their purchase at all. The durable competitive moat in this business is not the brand on the package. It is the licensed retail door through which that package reaches the consumer. Editor’s note: Eric Offenberger is the… Keep Reading

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