Berner has a word for the guys who show up with a term sheet and no feel for the plant. He calls them the Chads — like many others in the cannabis community do. A new wave of them is coming, and the last wave ate a generation of founders. On the morning of June… Keep Reading
A good festival reveals itself long before the first bass drop. You feel it at the gate, where somebody knows where to send you. You see it in the signage, the bathroom placement, the route back to camp, and the places built for people who need to sit down, regroup, or find their friends. Those… Keep Reading
Pop the jar. Take a slow inhale. Squeeze the bud between your fingers and feel how sticky it is. That’s where every honest conversation about cannabis and lungs has to start: not in a research paper, but in your hand, with the plant you’re about to put in your body. The political landscape around cannabis… Keep Reading
Rolling papers aren’t props. They’re the instrument that sets the pace and feel of a session. Whole towns learned to work with fiber, water and heat the way a luthier tunes a guitar. You can see it in the watermark, in how the seam seals, in how the ember travels without racing or stalling. Today’s… Keep Reading
The best weed ads don’t feel like ads anymore. They feel like content built to survive the algorithm and earn the repost. A high-stakes poker table. One last infused drink. A fight that escalates into clean, choreographed chaos. That’s the premise of a new brand film from Pharos, built around Hollywood actor, filmmaker and stunt… Keep Reading
