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The Green Rush Is Over: Welcome To Cannabis’ Quiet Era

It was never going to be all sunshine and legal gummies. But few imagined it would unravel this fast. Just five years ago, cannabis legalization seemed like the fastest-growing industry in North America. Between 2018 and 2021, investors poured billions into grow ops, dispensary chains, and weed-tech startups. Everyone from venture capitalists to celebrities wanted… Keep Reading

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Ridgeline Lights the Way

As Ridgeline Farms returned to the podium this year at The Emerald Cup, who could have imagined that they’d find their way to a Zalympix win a month later? They did. In entering Zalympix—California’s fastest-growing elite indoor contest, and now one of its largest—Ridgeline’s founder Jason Gellman showed his faith in what they are producing… Keep Reading

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Giving Out Flowers

N.O.R.E. went to school to be a human resources manager. He never imagined he’d be the co-host of one of the biggest hip-hop podcasts in the world, let alone an accomplished rapper. But in 2016, he and DJ EFN (short for his real name, Eric Fernando Narciandi) turned what was a passion project into a… Keep Reading

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