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knew

Posted on in Culture

The Market Is Shifting: This Time, Quality Might Finally Win

Right now, the cannabis industry is standing at one of its most defining crossroads yet. The landscape we knew even a year or two ago is dissolving in real time. Brands that were once all over dispensary menus are vanishing entirely, casualties of oversaturation, brutal price wars, and a consumer base that has evolved faster… Keep Reading

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Posted on in Culture

Heart & Soul

Departing Berkeley, California on a foggy Wednesday morning, I was in for a treat. I knew I was headed to my favorite place and to what is, in my experience, the best cannabis farm in the world. On the drive north, everything got more beautiful, sunnier, golden, and green. I drove all the way to… Keep Reading

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