The first installment of a new High Times x Beard Bros x Ganja Traveler series heads to Trinity County, the overlooked edge of the Emerald Triangle where cannabis still feels rooted in land, culture, and connoisseur craft.
If you only know the Emerald Triangle through Humboldt and Mendocino, Trinity County can feel like the chapter people keep forgetting to read.
That is part of its appeal.
More rugged, less mythologized, and still deeply tied to the plant, Trinity offers a different kind of Northern California cannabis story. It is not the loudest county in the conversation, but it may be one of the most revealing. This is a place where geography still matters, where growers talk in terms of microclimates and mountain rhythms, and where cannabis culture feels less packaged for visitors and more woven into everyday life.
That is exactly why it makes sense as the starting point for Trippin’ With The Ganja Traveler, a new cannabis travel series developed by Brian Applegarth, founder of Applegarth Intelligence, in collaboration with Beard Bros Pharms and High Times. The idea is simple: travel through cannabis places with an eye for culture, terroir, and local character, aimed not at the merely curious, but at the cannabis connoisseur who wants to understand how a destination actually lives with the plant.
Trinity is the right place to begin.
Day One: Hayfork and the Craft Story
The trip starts in Hayfork, a small mountain town that still carries the rough edges and independence that shaped the Triangle in the first place. Here, cannabis is not just an industry talking point or a tourist-friendly identity layer. It is part of the economic and cultural fabric, tied to land, labor, weather, and survival.
The framing that makes Trinity interesting is not that it is trying to out-Humboldt …
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Author: Brian Applegarth / High Times
