A new annual list will name 100 Latino and Hispanic leaders shaping cannabis around the world. Nominations open Friday; anyone can submit one, including for themselves, and nominees can live anywhere.
Who are the Latino leaders cannabis should be paying attention to?
Maybe it is a founder building a company in California. Maybe it is a scientist advancing research in Brazil, a cultivator preserving genetics in Colombia, an advocate rewriting policy in Mexico, a physician expanding access in Argentina, or an organizer whose work has never once made a headline.
High Times, the National Hispanic Cannabis Council and El Planteo are launching the inaugural Latino Power 100 in Cannabis, a new annual list recognizing 100 Latino and Hispanic leaders whose work is moving cannabis forward worldwide.
Nominations open August 21 and close September 11, 2026. Self-nominations are welcome. Nominees can live anywhere in the world.
The list is deliberately broader than the usual roster of founders, CEOs and familiar names from the U.S. industry. It will consider entrepreneurs and executives, and also cultivators, scientists, policymakers, advocates, healthcare professionals, educators, investors, journalists, marketers, retailers, manufacturers and community leaders. Impact takes different shapes in different countries, and the point is to find it wherever it lives.
“Representation has the power to change what people believe is possible. The inaugural Latino Power 100 gives us a moment to look across our industry and recognize the Latino leaders who are creating businesses, driving culture, advancing policy, building communities, and opening doors for the next generation. I’m deeply proud to see this vision become a reality. When we name our leaders, we strengthen their impact and remind the world that Latino power is cannabis power.”
Susie Plascencia, Executive Director of the National Hispanic Cannabis Council and Founder of Latinas in Cannabis
Not a Popularity Contest
There is an obvious problem …
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Author: High Times / High Times
