Pop superstar Justin Bieber has made a foray into the legal marijuana industry through a partnership to produce a line of pre-rolled joints with California cannabis company Palms Premium that was announced on Monday. Meanwhile, however, cannabis advocates are weary about the number of celebrities waltzing into the industry without paying their dues first.
Sold under the brand name Peaches, a reference to a song by the same name in which Bieber famously mentions “weed from California,” the music artist says the new venture is an attempt to address the stigma associated with cannabis.
“I’m a fan of Palms and what they are doing by making cannabis approachable and helping to destigmatize it—especially for the many people who find it helpful for their mental health,” Bieber said in a statement. “I wanted to make sure that I was doing something with them that felt genuine and Peaches felt like a good place to start.”
Peaches Pre-rolls Available in Four States
The Peaches line of pre-rolls will be available in California, Nevada, Florida and Massachusetts, according to a report from Forbes. Packs of seven half-gram joints will be available in a choice of sativa, indica, or hybrid premium cannabis, all grown indoors and expressing fruity and citrus-dominant terpene profiles. Each pack will retail for $50 to $60, depending on the market.
Tyler Breton, co-founder of Palms, said that the brand’s products are for “not only experienced users, who will appreciate the quality and attention to detail, but first time and casual consumers exhibiting the approachability and benefits of our products.”
“We’re pretty excited about it,” said Noah Annes, co-founder of Palms and the CEO of parent company Tres Palmas. “The whole goal of Palms is to destigmatize cannabis consumption. To be approachable, to be elevated, for people who are …
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Author: A.J. Herrington / High Times
