All in the Archive

in Culture

Few brands can say they breed, grow, process, package, and sell everything in-house—let alone with their own award-winning genetics and a team of people that could all fit in a studio apartment. Built on a history of 20 years of collecting, preserving, and developing unique cannabis genetics, Archive has gone from an idea to a company that’s grown to encompass every aspect of originator Fletcher Watson’s passion for cannabis. This vertically integrated company was the first seed vendor in the U.S. to have a retail location where you could visit and purchase clones or seeds. Since opening the Portland, Oregon store in 2016, the operation, which now has three distinct working parts, has become a seemingly impossible perpetual motion wheel, continually finding new tricks from well-known favorites, creating new varieties you’ll only find at the shop, and keeping old strains for safekeeping.

There’s a lot of documentation on the history of Watson’s mission to preserve cannabis genetics or his work to promote cultivation techniques during the online forum days when he went by “ThaDocta.” You’ll find more than a few articles on his work with Dosidos, RudeBoi OG, Moonbow, Rainbow Belts, and other strains that hold places on Archive’s wall of fame.

High Times Magazine, August 2023

But this company has done so much more than just cultivate killers. Despite falling prices, competition from well-funded corporate interests, and increased oversaturation, Archive continues to increase its market share and reputation. This story is one of pioneering the sweat equity, vertical integration model. Building off of this history, and crafting careful partnerships, empowered Archive to grow and expand in ways the team could never have seen coming.

What Has Three Legs & Award-Winning Genetics?

The Archive name comes from founder and primary partner Watson’s well-known …

Read More

Author: Matt Jackson / High Times

Leave a Reply

Your email address will not be published.


Latest from Culture

0 $0.00
Go to Top