Fernway’s Squad Goals campaign is built on a simple premise: the good life is better shared. From World Cup watch parties to backyard cookouts, the best summer moments are the ones we spend together.
Fernway starts from a simple belief: cannabis makes the good life even better. However you define the good life, the brand is there for it, and for Fernway, the good life comes down to good music, good food, good scenery, and especially good company.
That belief isn’t a marketing afterthought; it’s stitched into where the company came from. Fernway was founded in 2018 in Northampton, Massachusetts, by a group of friends who shared a love of cannabis and a belief that the right vape could turn good experiences into great ones. The name nods to fernweh, a longing for faraway places, the idea being that cannabis is part of life’s adventure rather than the destination. A brand built by friends was always going to build its products around the time people spend together.
Summer is when all of that lines up. The season has always been about gathering: outdoor concerts and backyard cookouts, beach days and long evenings that don’t really have an end time. Cannabis has a place in the quiet solo moments, but it has always had a social side too. It can ease conversation, spark creativity, and turn an ordinary afternoon into one people remember.
That idea sits at the heart of Squad Goals, Fernway’s summer program. The premise is right there in the name: the best summer moments tend to happen in groups, whether you’re cheering on a team you’ve followed for years or spending the evening with people you just met.
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Author: High Times / High Times
