‘Cannabis Is a Tool, Not an Escape.’ Two Iraqi-American Brothers Built a $180 Million Brand Around That Idea.

in Culture

Ali and Muha Garawi built Muha Meds from a $15,000 startup into one of cannabis’s most dominant brands — without outside money, without losing the culture and without losing each other.

“A lot of people wait for the right moment or for some perfect circumstance,” says Muha Garawi, “but when you have a background like ours, you know idleness doesn’t cut it.”

He’s 26. His brother Ali is 29. Together, they turned a $15,000 startup into a company clearing north of $100 million a year; no outside investors, no equity given up, no institutional scaffolding. Just two first-generation Iraqi-American brothers from Los Angeles who decided the right moment was whenever they decided it was.

Muha Meds is what they built. One of the most recognized cannabis brands in the country, with over 1,000 retail doors, 650 employees and a hemp division that went from $300,000 in 2023 to $24 million in 2025. Dialed Labs, its wellness arm built around cold plunges and saunas, came next. Dialed Moods, an elevated herbal superfood line, is where they’re going now.

All of it stayed in the family.

Failure Wasn’t an Option

The Garawi household ran on a different standard than the ones around it.

“What was considered over the top, exemplary and brilliant to our peers,” Ali says, “for us was the expectation.”

That is the immigrant household in one sentence. The ceiling that other people see as a finish line is just the starting altitude. Success is not celebrated as exceptional because it was always assumed. You don’t get credit for arriving because arriving was always the minimum.

“What was considered over the top, exemplary and brilliant to our peers — for us was the expectation.”Ali Garawi, CEO & Co-Founder, Muha Meds

Muha grew up inside the same standard and carries it differently, faster, louder, more kinetic. He …

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Author: Javier Hasse / High Times

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