Shining like the Black Sun, K CAMP is the center of attention in the visuals for his latest single Lottery. Throughout the video, he invites us to keep our eyes on him, while a group of hip-hop dancers amplify the vibrations that accompany the hard thump, bounce, and click of the track. “Lottery” is the first single released off of Wayy 2 Kritical, the rapper’s latest project with his in-house producer Bobby Kritcal, and it is only an introduction to the heatwave of energy surrounding the artist slash entrepreneur at this time in his career.
K CAMP was raised in Northside Atlanta and has that recognizable “ATAlien” hunger to be bigger than life. He has had to shift his focus a lot since he first stepped on the Atlanta music scene back in 2009, and he has a new approach to life: learn the business of everything inside and out.
“I’m not the same K CAMP I was […] I’m more in my entrepreneurial artist lane,” he says. “It’s my duty to turn up for the whole team. We’re the black sheep. We’ve been in our own little world, but people look at the outcasts for influence. We like it. We’ve got our own fans, our own shit, and our own sound. With Wayy 2 Kritical, we’re standing on our tiptoes to clear the competition.”
The CEO of the RARE Sound music label isn’t just here to collaborate and add pressure to the rap music scene; he’s making a name for himself in the cannabis industry as well. He has partnered with Timeless Vapes to create the RARE Limited Edition Vaporizer and Battery Combination Pack for his fans who enjoy good weed and dope aesthetics.
“The creative process was really dope when creating this …
Author: Lyneisha Watson / High Times