New York’s legal cannabis market is still writing its origin story. Licenses are rolling out, retailers are finding their footing, and brands are fighting to stand out in one of the most scrutinized adult-use markets in the country.
On March 13, the New York Cannabis Retail Association (NYCRA) is betting that progress won’t come from isolation—it’ll come from proximity.
The organization’s Fourth Annual Industry Event takes place at The Chocolate Factory in Brooklyn from 6 p.m. to 11 p.m., bringing licensed retailers and brands together in the same room, face-to-face, where deals actually happen.
A Retailer-Centered Market Moment
For Britni Tantalo, president of NYCRA, the distinction this year is intentional.
“For me, this is more than just an event, it’s where business gets done. This isn’t a crowded trade show with 80–90 brands fighting for attention. This year’s event is curated and intentional. Brands like Dank and To The Moon are gearing up to make a major impact, joined by a powerful lineup of respected operators and influential voices from across the cannabis community. And of course, we can’t overlook High Times as our trusted media partner. Having High Times as part of this event adds tremendous value and credibility, amplifying the impact and strengthening what we’re building for the community.”
NYCRA projects more than 1,500 attendees this year, up from the 1,200 who showed up on one of last year’s coldest days. The guest list isn’t built for spectacle—it’s built for transactions: retailers, buyers, brand founders, and decision-makers looking to expand product lines and secure shelf space.
That distinction matters in New York, where retail operators are navigating regulatory hurdles, supply inconsistencies, and tight margins. A curated room carries a different weight than a convention hall.
Culture, Not Just …
Read More
Author: Kyle Rosner / High Times
